Kamala Harris

Time - The Harris campaign is trying to meet young voters where they are. Nearly half of TikTok users in the U.S. between the ages of 18-29 say they use the social media platform to keep up with politics, according to a recent report from the Pew Research Center. “Voters are quite literally everywhere," says Seth Schuster, a spokesperson for the Harris campaign. "So it's important that we are everywhere people are consuming their news." He adds that in a "fragmented" and "polarized" landscape, the Harris campaign wants to be on a number of different platforms. "That is the North Star of the campaign. We have to break through this media environment" to connect with voters, Schuster says.

Kamala HQ, the campaign’s main social media account, has 1.3 million followers on X and 4 million on TikTok. According to the campaign, the account’s following on TikTok doubled overnight on July 21, when the page transformed from Biden HQ to Kamala HQ after Biden ended his re-election campaign and endorsed Harris.