Talk Poverty - - What could Hollywood’s brightest stars learn from farmworkers in Florida’s tomato fields? When it comes to creating a workplace where women are empowered to report sexual harassment—and receive justice rather than retaliation when they do so—the farmworkers of the Coalition of Immokalee Workers (CIW) offer a proven model. That the group created this solution in a town known less than a decade ago as “ground zero for modern slavery” makes it all the more remarkable and promising for other industries.
Agriculture is a notoriously dangerous industry for women: 80 percent of women farmworkers report having experienced some form of sexual violence on the job. The CIW is addressing this crisis through its Fair Food Program (FFP), which puts market pressure on tomato growers to enforce a strict code of conduct in their fields. The code, which was developed by workers themselves, sets various human rights standards, one of which is zero tolerance for sexual assault. (It mandates immediate firing for unwanted “physical touching.”) If violations of the code go unaddressed, the result is severe economic consequences for the grower. Get TalkPoverty In Your Inbox
To enforce the code, which covers more than 90 percent of Florida’s $600 million tomato industry, the CIW has established legally-binding agreements with 14 of the world’s largest retail food corporations that purchase tomatoes—including WalMart, Whole Foods, Trader Joes, and all major fast-food companies with the exception of Wendy’s. These corporations promise to cut off purchases from farms that are out of compliance with the code. Now, tomato growers know if they don’t crack down on abuses in their fields, they can’t sell their produce to these major buyers. These agreements didn’t come easily: CIW educated consumers about the plight of farmworkers via hunger strikes, marches, and direct action. It took intense public pressure to get most of the corporate retailers to sign on.
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