September 8, 2018

Nike's online sales boom

Market Watch -Talk of Nike Inc. sales taking a hit from the company’s decision to put ex–NFL player Colin Kaepernick at the center of its latest “Just Do It” campaign is looking overblown, based on data from a Silicon Valley digital commerce research company.

After an initial dip immediately after the news broke, Nike’s NKE, -0.12% online sales actually grew 31% from the Sunday of Labor Day weekend through Tuesday, as compared with a 17% gain recorded for the same period of 2017, according to San Francisco–based Edison Trends.

1 comment:

Anonymous said...

While I'm glad to see Kaepernick get positive press and be working, the whole Nike ad campaign is unsettling. Nike's founder, this election cycle spent $1 million on the campaign for a republican governor candidate who is pro fracking, pro "tough love" for social services, and wants to end Oregon's sanctuary state laws. This leaves me feeling that Kaepernicks hiring is a "greenwashing" or would it be "rainbow washing" move to gain positive brand associations with millennials young enough to not remember the college boycott of nike in the 90s. If Nike honestly cared about people and civil rights, they would not need to be regularly inspected to insure they are keeping sweatshop practices in check.