Consumer Affairs - The average transaction price (ATP) for a new vehicle in the United States exceeded $50,000 for the first time in September, marking a milestone in the ongoing rise of vehicle costs, according to new data from Kelley Blue Book.
The average new-car buyer paid $50,080 last month, up 2.1% from August and 3.6% higher year over year — the largest annual gain since spring 2023.
Incentive spending rose modestly to 7.4% of ATP, or about $3,700 per vehicle, the highest level so far in 2025. The average manufacturer’s suggested retail price (MSRP) — or “sticker price” — climbed to a record $52,183, up 4.2% year over year.
Kelley Blue Book analysts say the continued strength of the luxury and electric vehicle markets helped push prices into record territory. More than 60 models carried ATPs above $75,000, representing 7.4% of total industry sales. The Cadillac Escalade remained a standout, with 4,320 units sold in September.
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