Newsweek - The planned boycott of McDonald's in August was announced by John Schwarz, founder of The People's Union USA, via Instagram.
This grassroots movement has previously organized boycotts against Amazon, Walmart, Target and has spearheaded nationwide 24-hour 'economic blackouts.' Schwartz has more than 500,000 followers on Instagram, and more than 360,000 on TikTok.
The August initiative aims to withhold consumer spending at McDonald's for the entire month, alongside similar actions targeting Walmart and Lowe's.
The mission statement from The People's Union USA states: "We are not a political party. We are not a protest. We are a movement of people, organizing to take back control of our economy, government and future of our country."
McDonald's is the world's largest restaurant chain with an estimated 68 million daily customers.
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