National Memo - Consumer sentiment in the United States continued its sharp plunge this month under President Donald Trump as Americans grew increasingly concerned about the prospect of a job-destroying recession in the near future—fears fueled in large part by the administration's erratic tariff policies.
The University of Michigan's Surveys of Consumers, released Friday, found that U.S. consumer sentiment plunged 11 percent at the start of April compared to last month, a decline that was "pervasive and unanimous across age, income, education, geographic region, and political affiliation."
That's according to the survey project's director, Joanne Hsu, who said that "sentiment has now lost more than 30 percent since December 2024 amid growing worries about trade war developments that have oscillated over the course of the year."
Friday's assessment shows that overall consumer sentiment has fallen to its second-lowest level since the early 1950s.
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