Steven Kurutz, NY Times -If you entered media or image-making in the ’90s — magazine publishing, newspaper journalism, photography, graphic design, advertising, music, film, TV — there’s a good chance that you are now doing something else for work. That’s because those industries have shrunk or transformed themselves radically, shutting out those whose skills were once in high demand.
“I am having conversations every day with people whose careers are sort of over,” said Chris Wilcha, a 53-year-old film and TV director in Los Angeles.
Talk with people in their late 40s and 50s who once imagined they would be able to achieve great heights — or at least a solid career while flexing their creative muscles — and you are likely to hear about the photographer whose work dried up, the designer who can’t get hired or the magazine journalist who isn’t doing much of anything.
Gen X-ers grew up as the younger siblings of the baby boomers, but the media landscape of their early adult years closely resembled that of the 1950s: a tactile analog environment of landline telephones, tube TV sets, vinyl records, glossy magazines and newspapers that left ink on your hands.
When digital technology began seeping into their lives, with its AOL email accounts, Myspace pages and Napster downloads, it didn’t seem like a threat. But by the time they entered the primes of their careers, much of their expertise had become all but obsolete.
More than a dozen members of Generation X interviewed for this article said they now find themselves shut out, economically and culturally, from their chosen fields....
In the wake of the influencers comes another threat, artificial intelligence, which seems likely to replace many of the remaining Gen X copywriters, photographers and designers. By 2030, ad agencies in the United States will lose 32,000 jobs, or 7.5 percent of the industry’s work force, to the technology, according to the research firm Forrester.
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