MEDIA

Semafor -  Republicans’ focus on the media has never been remotely this intense. While PBS has found some success on YouTube, NPR’s incomplete digital transformation, declining radio listenership, and high-profile political stumbles have left it weaker than ever. Now there’s greater concern among public radio figures than there has been in years about the future of NPR and public radio broadly. 

The Guardian - For years, the cable news channel MSNBC has been a reliable liberal voice in the US media landscape, but amid the return of Donald Trump to the White House and its own business upheavals the network is now in crisis.The world’s richest man, and close Trump ally, Elon Musk has even – possibly jokingly – repeatedly publicly touted the idea of buying MSNBC after the parent company of the channel, Comcast, recently revealed that it would spin off the cable news network.

Audience fatigue with Trump’s re-election and high-profile MSNBC hosts’ potential missteps in reaction to that event could make it difficult for the new company to boost the channel’s ratings, which were already declining before the election, and continue providing a leftwing perspective on global events, US media analysts told the Guardian.

The negative reports about the channel over the last month are just the latest examples of an established US media company struggling to find its footing as people continue to drop cable television packages and instead use streaming services.