DNYUZ - The most-visited news website in the United States is trying out a paywall. In early October, CNN will begin experimenting with charging some readers for digital access as part of a bid to shore up its business as cable television erodes industrywide, according to two people with knowledge of the decision.The company is planning a so-called metered model, which will require the site’s habitual users to pay after reading a certain number of articles, the people said. Many other publishers, including The New York Times and The New Yorker, have used metered paywalls to generate subscriptions over the past decade.
The starting price of a subscription is unclear. But the two people said that CNN would start with an inexpensive offering to gauge customer demand. A CNN spokeswoman declined to comment.
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