Newsweek - Some 64 percent of legal-drinking-age Gen Zers in the U.S. said they had not consumed alcohol in the six months leading up to May, according to the International Wine and Spirits Record (IWSR), a global drinks data and analytics provider. While American Gen Zers are underrepresented because of the country's higher drinking age laws, the pattern can be seen globally..."A surprisingly large proportion of younger legal drinking age communities are now claiming that they abstain from alcohol altogether," Consumer Research COO Richard Halstead said. "This is particularly true in Japan and North America, but the moderation trend is also prevalent in other markets across Europe, Asia and Australasia.
No comments:
Post a Comment