Youth

Time - When I first started my dating coaching practice in 2016, it was common for clients to come to me with several active dating profiles and be utterly overwhelmed by app-based dating. Over the last few years I’ve noticed more and more clients, particularly in their 20s, who have never had a dating profile or are not active on any dating apps they used in the past. I don’t exclusively recommend dating apps to my clients, but it has been interesting to see how something that was so common a few years ago is losing steam with certain daters, especially those who are of a younger demographic.

Time -When I first started my dating coaching practice in 2016, it was common for clients to come to me with several active dating profiles and be utterly overwhelmed by app-based dating. Over the last few years I’ve noticed more and more clients, particularly in their 20s, who have never had a dating profile or are not active on any dating apps they used in the past. I don’t exclusively recommend dating apps to my clients, but it has been interesting to see how something that was so common a few years ago is losing steam with certain daters, especially those who are of a younger demographic. Gen-Z is the first generation to have internet connectivity from birth. Where other generations have a clear memory of a “before” and “after” smartphones, tech-enabled devices have been seamlessly woven into each and every aspect of Gen-Z’s lives. Given that Gen-Z currently includes 18 to 27 year olds, one would assume they would be prime candidates for the swipe-and-match of dating apps. But that’s not the case. Despite the growing trend of dating apps being where people go to find partners in the U.S., Gen-Z seems to be opting out.