Avios - Early adopters fueled the initial spike in electric vehicle sales, but the next wave of consumers — the more price-sensitive "early majority" — is proving to be more elusive, Axios' Joann Muller writes. Mainstream shoppers aren't willing to pay a huge premium over conventional gas-powered vehicles, in part because they're still apprehensive about charging an electric car and they think better EVs are coming.
The EV transition will likely be longer and bumpier than many experts predicted — which explains why some automakers are hedging their bets, cutting prices and recalibrating their strategies. During Ford Motor's second quarter earnings call, CEO James Farley backed off earlier sales targets for fully electric models, and said Ford will quadruple its hybrid offerings. Ford is delaying its goal of scaling production to 600,000 EVs annually, from the end of this
No comments:
Post a Comment