Axios - Consumers know surge pricing from trying to hail Ubers after sporting events or seeking tickets to Taylor Swift's arena shows. But dynamic pricing is spreading to other places, like bowling alleys, restaurants and golf courses, The Wall Street Journal reports.
Case in point: Alex Yenni, who lives in the Bay Area, told The Journal he was quoted $419 to bowl for two hours with his son at an alley in Petaluma, Calif. It was during winter break — an especially busy time. Movie theaters are adopting the model too, with AMC announcing that it'll charge higher prices for better seats. Go deeper.
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