December 2, 2022

N.J.’s highway safety messages were too sassy for the feds

The New Jersey Department of Transportation is road testing digital alerts that use humor to relay serious safety messages. This is one of a pair of messages used during the recent forest fire season in South Jersey.

 

2 comments:

Anonymous said...


I remember when Ladybird Johnson began her 'Anti-Litter' campaign. Before that, there was always trash along every single road and highway, and believe-it-or-not it seemed people didn't really think that much about it.
Of course people would use their car's ashtray, most of the time. But then, when they stopped along their way someplace, they would then empty that ashtray onto the ground. Tangentially, another common sighting was that of an automobile stopped along the side of the road with a passenger-side door open, and somebody standing behind it ostensibly 'watering a lily'.

At the time, Ladybird's desire to clean-up things along the highways also got rid of unsightly Billboards, and there was a noticeable difference.

Of course, times change. Over the past few years I've seen Huge billboards along the highway. Ok, maybe not right next to the road like in the 50s and 60s, but maybe a couple hundred yard from the highway. And lit up like a House-of-ill-repute.

Of course, the sign in this Pic, if needed to reduce pollution from a troublesome discarded cigarette butt may be a useful tool. And thought process may lead drivers to discard other forms of trash. But the huge sign, if not actually needed for highway safety may merely a form of highway irony.

Anonymous said...


Sorry, mistake:

And thought process may prevent drivers from discarding other forms of trash.

But... in reflection, this is great sign to prevent more fires...