December 6, 2022

GE buys out entire NYT print paper in historic first

Axios - The New York Times on Tuesday unveiled a unique version of its weekday print paper featuring more than two dozen ads from just one advertiser — General Electric. It’s the first time in the paper’s 171-year history that any advertiser has gotten to own all of The Times’ print real estate exclusively — in addition to most of its premier digital advertising real estate.


No comments: