Trump wanted black vs. white contest on "Apprentice" show

Business Inside - Donald Trump had an idea to boost ratings for "The Apprentice," his TV show that premiered a year earlier. He suggested putting an all-white team against an all-black team, apparently believing that it would become the highest-rated show on television if the network did so. 

He floated the idea on Howard Stern's radio show in April 2005, according to The New York Times. 

"Do you like it?" Trump asked Stern. To which he replied: "Yes." 

Trump then asked Stern's African-American cohost, Robin Quivers, the same question. "Well," she said, "I think you're going to have a riot." 

But Trump wasn't too concerned about the potential ramifications of the show. "I think that it would be handled very beautifully by me, because, as you know, I'm very diplomatic," he told Stern, adding that while there would be a mix of light-skinned and dark-skinned black contestants, the white team would consist solely of people with blond hair.