December 24, 2018

Study claims Google rigs searches based on reader

Yahoo -If you use Google’s search engine, “There’s no way of knowing what you’re missing,” says Gabriel Weinberg, CEO and founder of search engine DuckDuckGo, whose company released a study  claiming that Google is manipulating Americans’ search results.

The study concludes that Google is editorializing and providing different search results for different users who search for identical terms, within seconds and minutes of each other.

“The editorialized results are informed by the personal information Google has on you, like your search, browsing and purchase history,” the study says.

“What we’re seeing is intense amounts of variation,” Weinberg told Yahoo Finance. “Most of the people in the study saw results completely unique to them.”

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