October 22, 2017

Millennials discover print media

Politico - Since November's election, the New Yorker,, has seen its number of new millennial subscribers more than double from over the same period a year earlier. According to the magazine's figures, it has 106 percent more new subscribers in the 18-34 age range and 129 percent more from 25-34. The Atlantic has a similar story: since the election, its number of new subscribers aged 18-24 jumped 130 percent for print and digital subscriptions combined over the same period a year earlier, while 18-44 went up 70 percent. Newspapers like The Washington Post and The New York Times typically do not share specific subscriber data, but according to a Post spokesperson, its subscriber growth rate is highest among millennials. A New York Times representative relayed that the paper was “seeing similar trends”


Joys said...

I would imagine since Atlantic and New Yorker are no longer allowing their articles to be read on social media without subscribing it has indeed increased their subscription revenue. Whether they prove to be worth a renewal remains to be seen. Somehow, I doubt it. Millennials especially have only so much money and everybody's got their hand out lately.

Bill Hicks said...

That headline is the epitome of condescension--not to mention that an increase in people reading CIA/Bezos News and the DNC's favorite conventional wisdom rag is hardly a positive.