August 6, 2017

Reports of televison's death greatly exaggerated

LA Times - The reports of TV’s death are greatly exaggerated, and some people have blamed the ratings messenger — Nielsen.

The data put out by the audience measurement company for what it calls “linear viewing” — which counts number of people who watch a program the day it airs — has been on a steady decline across broadcast and many cable networks in recent years.

Network and advertising executives have groused that linear viewing numbers no longer reflect the true popularity of their programs, which are increasingly viewed on a delayed basis, through video on demand, streaming or DVR playback.

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