UNDERNEWS: MSNBC hits new low

May 15, 2015

MSNBC hits new low

Mediate - Not only did The Ed Show hit a new low of 30K viewers in the 25-54 demo on Wednesday, but MSNBC had its lowest total day ratings in close to 10 years with 49K average viewers in the demo over the course of the day. The last time MSNBC saw demo ratings this low was on July 20, 2005 when it had 45K in total day. In primetime, MSNBC also came in third place with just 76K in the demo compared to 337K for Fox News and 196K for CNN

1 comment:

Anonymous said...: Why would they follow the successful Fox News business model, which was to slant a particular way, build a loyal audience and absorb the losses in the early years? Here MSNBC absorbs the losses every year for refusing to put content on the air, which erodes its audience. One guesses print, CSPAN and Democracy Now absorbed this more literate audience. That this has been going on since 2005 proves that some media companies are not free market businesses per se, but more like what a sports franchise is to its billionaire owner. Perhaps the business reason why MSNBC exists is to protect GE's image.; May 17, 2015 at 12:34 PM

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