Telegraph UK - George Clooney, Robbie Williams and even The Great British Bake Off’s Paul Hollywood have capitalised on their distinguished grey barnets, oozing style and sophistication with a hair color that lesser men have sought to change.
But now the salt and pepper elite are facing competition from young pretenders who are paying to turn grey.
Online retail giant Amazon has reported an 80 percent spike in the sale of grey hair dye.
The two bestselling dyes, Renbow Hair Color Cream in Silver and Stargazer Silverlook Hair Dye are up over 200 percent and 80 percent respectively.
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