As a result of this research, online retailer Thortful has launched a campaign called “Dad’s not perfect, but …” to challenge the stereotype of the “Best Dad Ever”, with a much more honest range of cards.
The company’s founder and CEO, Andy Pearce, said they provide a chance for customers to “mark Father’s Day in a way that reflects their actual relationship, not the one they feel they are supposed to have”.
While authenticity is, typically, to be applauded, and some of the options are a good compromise – “Dad, my therapist says thanks for all the business” – others are brutal. They include “Happy Father’s Day to a stranger with half my DNA” and “Father’s Day – I hope you enjoy doing nothing … you’ve had plenty of practice” and even the succinct, “Worst Dad Ever”. Surely at that point you’d just save your money?
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