Arts Journal - There was a report from the Canadian Broadcasting Corporation (CBC) last month .... concerning the power of the arts literally to heal.
Across Canada, these issues have been in play for years. In the CBC report, for example, the Montreal Symphony Orchestra has partnered with Médecins francophones du Canada to allow doctors to prescribe the symphony as medicine to “reduce loneliness, improve health outcomes, ease the burden on the healthcare system, and build much-needed trust between doctors and their patients.”
“Physicians will give prescriptions to patients. The patients will call us. We give each patient that calls us two tickets, free of charge. And they can select the concert they want.” - Mélanie La Couture, CEO of the Montreal Symphony Orchestra
... It’s important to lean on the doctors and scientists to make the call on the power of music to heal the body. It’s important (and more impressive) to society-at-large when an arts organization chooses to bring people out of their self-imposed isolation chambers and electronic mind-control machines with activities prescribed by those same doctors and scientists.
Your arts organization can do this, too. Actually, it should. Regardless of your financial strengths or weakness (whether you’re swimming in cash or holding a going out of business sale), this is a way to prove to your community that you can help them. To some, it will be a revelation that your company might not be a toxic luxury for the rich, but indispensable to all.
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