November 8, 2025

Who's watching TV ?

TechPanny -   

  • There is an estimated 123.8 million TV homes in the United States in 2023.
  • U.S. viewers aged 15 years and older spent on average almost three hours watching TV per day in 2021.
  • Adults aged 65 and above spent the most time watching TV daily in 2021.
  • Traditional TV viewing among 35-49-year-olds fall by 13.3% year-over-year.
  • In 2021, 46% of respondents aged 18 to 29 years stated that they watched dramas on TV.
Age Group Percentage of TV Viewers
18-34 28%
35-49 32%
50-64 23%
65+17%
  • The median age of a live TV viewer is 56.
  • .Traditional TV viewing among 35-49-year-olds fell by 13.3% year-over-year as per data from Q3 2020.
  • 95% of the TV time that children 7+ spend every day occurs without the company of their parents
  • 56% of kids aged 8+ have a television in their room
  • 30% of these kids usually watch the TV on their own there
  • Only 1 in 12 parents in the US require children to do their homework before turning on the television
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