Axios - Behavioral scientists at Toyota are trying to nudge customers to build better habits for charging their EVs and plug-in hybrids, Axios Future of Mobility author Joann Muller writes.
- EVs and plug-in hybrids can't deliver their full climate benefit unless people charge them regularly and at the optimum times to avoid stressing the grid.
Scientists at Toyota Research Institute's Human-Centered AI division developed a prototype app, ChargeMinder, that delivers just-in-time reminders about when to charge, while providing reinforcement with streaks, summaries and encouraging messages.
- Studies in the U.S. and Japan found that those nudges work. MORE
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