The Guardian - Four out of 10 Americans have shifted their spending over the last few months to align with their moral views, according to the Harris poll.
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31% of Americans reported having no interest in supporting the economy this year – a sentiment especially felt by younger (gen Z: 37%), Black (41% v white: 28%) and Democratic consumers (35% v 29% of independents and 28% of Republicans).
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A quarter (24%) of respondents have even stopped shopping at their favorite stores because of their politics (Black: 35%, gen Z: 32%, Democratic: 31%).
More Democrats (50%) indicated they were changing their spending habits compared with Republicans (41%) and independents (40%). Democrats were also more likely to say they have stopped shopping at companies that have opposing political views to their own – 45% of Democrats indicated so, compared with 34% of Republicans.
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