Press Gazette, UK - Almost a third of New York Times digital subscribers now exclusively subscribe to one of its non-news products, its annual report shows. In its full-year results for 2024 The New York Times Company reported ending the year with 10.8 million digital subscribers — an increase of 1.1 million compared with the end of 2023.
Of those 10.8 million subscribers, 3.5 million (or 32%) subscribed only to either its Games, Cooking, Wirecutter, Audio or The Athletic products.
Another 1.9 million had a conventional news-only digital subscription that provides access past the nytimes.com paywall and a further 5.4 million had either an “All Access” bundled subscription, which buys access to all the Times’ products, or some other mix of NYT subscriptions.
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