If TikTok is banned, more than half of the ad dollars spent on the platform in the U.S. would go to Meta and Google-owned properties, Axios' Sara Fischer writes, based on new projections from eMarketer.
- Meta and Google have invested heavily in their short-video rival products, Reels and Shorts, positioning them to take advantage.
- Meta's Instagram and Facebook would eat up a combined 40% of TikTok's ad revenues, according to the projections.
⚖️ What to watch: For now, the ban seems likely. The Supreme Court's arguments Friday led court watchers to expect it will uphold the ban law.
- China has indicated for months that it wouldn't let ByteDance sell TikTok to a U.S. company to skirt a ban.
👀 Plot twist: A Bloomberg exclusive last evening said Chinese officials are discussing the sale of TikTok's U.S. operation to Elon Musk if the company fails to fend off a ban.
- TikTok called the report "pure fiction."
Share this story ... Go deeper: What'll happen to TikTok this Sunday, when a ban could kick in.
No comments:
Post a Comment