MSN -Viewers have fled left-leaning MSNBC since Vice President Kamala Harris lost the presidential race to former President Trump on Nov. 5. The audience for the Comcast-owned channel is down 46% compared to the first 10 months of 2024, according to Nielsen data. CNN, which has long battled ratings swings dictated by news coverage, is down 33% after the election.
Fox News, which last week presented Trump with its “Patriot of the Year” honor, has seen its audience surge. In November, the Murdoch family's network captured a 70% share of the cable news audience in the weeks since the president-elect won another term in the White House; that's the largest in its history.
The ratings tumult comes at a time when the cable business is facing an existential crisis, as more consumers are forgoing the pay-TV subscriptions that provide most of its revenue.
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