Good Morning America - Google is unveiling new tools to make price comparing and purchasing even easier as the holiday shopping season gets underway. A
big retail trend this season is hybrid shopping, which combines brick
and mortar in-store browsing with an online shopping experience.
Retailers and shopping apps alike have started rolling out new tools with AI technology to help bring the best of online shopping into the store with you, using your phone to seamlessly get product information and more right at your fingertips...
Once a customer sees something they think could be a perfect gift, they
can use Google Lens to search for full details. Simply snap a photo of
the product on display in the store using the Google app and a page of
results tailored to the store you're in will quickly show insights like
shopper reviews, price comparisons, similar products in-stock and more.
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