September 29, 2024

Local

Neinmanlab -  When newspaper veteran Ross McDuffie became the first-ever chief portfolio officer for the National Trust for Local News, the nonprofit organization owned two dozen newspapers in Colorado and generated around $5 million in earned revenue. A little more than a year and a half later, the Trust has grown rapidly by nearly every measure. After new rounds of acquisitions and launching its first new local newspaper, the National Trust for Local News currently has:

  • 65 newspapers across three states (Colorado, Maine, and Georgia)
  • 500 employees, about half of whom are journalists
  • 100,000 paying subscribers
  • 300,000 copies of a print product distributed per month
  • $50 million in earned revenue
  • 2.5 million unique monthly visitors

 

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