MSN - The narrative that cable TV is declining isn't new, but in recent years the universe of endless channels really has become a wasteland. Channels like VH1, a once valuable hub for a younger generation, has devolved into a steady stream of "Cheaters," "Living Singles" and Tyler Perry reruns. TBS, once an experimental comedy hub, now largely alternates between reruns of "The Big Bang Theory" and "Friends."
Overall, the number of cable subscribers has plummeted and no one thinks it's coming back. In 2010, a year that is largely considered to be around cable's peak, the number of pay-TV households peaked at 105 million. Nine years ago, pay TV had 94.9 million subscribers. That number is expected to drop to 70 million by the end of 2024, according to Leichtman Research Group. That's a 26% decrease in revenue over nine years.
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