Axios - Democrats have poured nearly twice as much cash into political ads this cycle ($325 million) compared to Republicans ($180 million).... After donors balked at continuing to back President Biden, Vice President Kamala Harris' momentum suggests her party could maintain its advertising edge heading into November. Democrats so far have spent the bulk of its advertising dollars on digital properties, including Facebook and Google. That's notable, since campaigns have historically poured most of their dollars into local broadcasts. TV ads, which tend to be longer and viewed on a big screen, are good for persuading voters. Digital ads, typically used for fundraising and list-building, help candidates target certain populations, such as younger or minority voters. MORE
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