Axios - Consumers, especially the rich, are spending big on the colossal, growing longevity industry — spas, food subscriptions, gym memberships and pills... The wellness industry is worth nearly $500 billion in the U.S. and $2 trillion globally, McKinsey says. But there's a growing gap between what's available to wealthy consumers and everyone else. Many new offerings come at sky-high prices...
- Think invite-only Pilates classes at $75 a session, $200,000 facelifts — and elite clubs charging thousands in monthly fees for saunas and ice baths.
- Equinox, the high-end gym chain, just rolled out a $40,000-per-year longevity add-on. Customers will get access to individually tailored training and nutrition plans, sleep coaching and more. There's a waitlist.
- Costs are even increasing on the cheaper end: Planet Fitness announced its first membership price hike in 26 years earlier this month.
Zoom in: Then there's an even higher tier — Silicon Valley billionaires chasing the fountain of youth.
- Entrepreneur and venture capitalist Bryan Johnson famously spends $2 million a year on health and longevity treatments, including weekly acid peels and blood transfusions from his teenage son.
- He eats a strict vegan diet, does daily meticulously planned workouts and takes near-constant blood, stool and urine tests to monitor his health, Bloomberg's Ashlee Vance reports.
- Tech titans Sam Altman, Jeff Bezos and Mark Zuckerberg have all invested millions in anti-aging startups. Share this story.
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