March 10, 2024

Media

Inside Radio -  Layoffs have hit Colorado Public Radio with 15 employees dismissed in what’s been described as the largest cut to the public media group’s payroll in a quarter century, affecting 8% of the pubcaster’s workforce... Across the country, Boston University’s news/talk WBUR (90.9) is facing possible layoffs as the station is also dealing with a decrease in sponsorship revenue. In a letter to donors, CEO Margaret Low said that sponsorships have dropped by $7 million in recent years. “At WBUR we've seen a dramatic loss of sponsorship support. In the digital age, almost all that money now goes to the big platforms — like Facebook, Google, Amazon, and Spotify,” Low wrote. “This is bad news for the news business and has created big gaps that can't easily be filled. In the last five years, our annual on-air sponsorship income (underwriting) has dropped by more than 40%.”

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