New Atlas - By analyzing the brain waves of improvising jazz musicians, researchers now understand how the brain achieves a creative flow state. The findings have practical implications for anyone – not just musicians – wanting to get ‘in the zone’ to generate creative ideas. Flow, commonly called being in the zone, is where a person is totally engaged in performing an activity, up to the point where they are hardly self-conscious or conscious of their surroundings. The phenomenon is often used to describe artists and athletes but is aspired to by business people, researchers, educators and, well, anyone who wants to produce creative ideas and products. There’ve been many studies on flow, but most have relied on participants’ self-reports. Researchers from the Creativity Research Lab at Drexel University in the US are the first to reveal, in a new study, how the brain gets in the zone by analyzing flow-related brain activity during a creative task.
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