Axios - All the pieces are in place for the Oscars to make a comeback on Sunday. But if a slate of popular movies and the spark from last year's controversial show can't rescue its ratings, then this may be its last gasp of relevance instead, Axios Pro Media Deals reporter Tim Baysinger writes.
Major awards shows like the Oscars and Emmys have long been big business for broadcast TV networks — but their importance has been dwindling alongside their viewership. Once known as Hollywood's Super Bowl, the Oscars used to draw north of 40 million viewers. But the last two years have drawn the smallest audience in the show's history, falling below 20 million viewers.
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