The Walrus - In the 1880s, a newspaper owner named Jasper Meek was looking out the window of his print shop in Coshocton, Ohio, when he saw a young girl drop her school books. As the story now goes, the sight inspired him to fashion a burlap bag in which people could carry books. But Meek also had an entrepreneurial mind, and he figured out a way to maximize his profit: he’d charge local businesses to print their names on the bags, which then served as tiny billboards as they were carried across town... The tote’s commercial popularity began in 1944, when L. L. Bean launched what was then called the “ice bag,” because it was originally used to literally carry ice. The bag was relaunched in the ’60s and hasn’t changed in any meaningful way since: wide, made of structured canvas, with a flat bottom, reinforced handles, a trim available in several colours, and the option of a custom monogram. The company now offers a variety of shapes and sizes, but the classic tote is still one of its bestsellers.
No comments:
Post a Comment