Butter consumption

AXIOS

AXIOS

• Data from Instacart show West Virginians bought the most butter in November 2021, compared to other states— 10.7 ounces per customer.

Data: Instacart. Map: Sara Wise/Axios

The rub: Texas, despite the popularity of mashed potatoes in the Lone Star State, is a notable laggard.

🧈 Backstory: America's "butter divide" stems from regional history, Elaine Khosrova, author of "Butter: A Rich History," tells Axios Austin's Asher Price.

• "The butter 'divide' is not surprising considering that much of the Midwest and East Coast was settled by Europeans who brought with them a long tradition of dairying and buttery cuisine," Khosrova said.

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