Axios -Netflix co-CEO Ted Sarandos says we shouldn't be "offended" by the ads coming to the streaming platform. Sarandos confirmed today that Netflix is speaking to potential partners to help enter the advertising business.
Netflix's current lack of ads is considered one of its top user appeals, alongside binge-watching.
Between the lines: The tech giant resisted ads for years, arguing it would damage the consumer experience, but slowed subscriber growth has put pressure on the company. Its stock price has fallen 70%+ this year.The company just launched a second round of layoffs, according to Variety, with around 300 people expected to lose their jobs.
1 comment:
The moment ads appear on Netflix, I will end my subscription, and I won't be alone. If Nexflix doesn't get that, they will get what they deserve, a mass exodus from their platform. People hate ads, and will vote with their wallets if Netflix does this.
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