August 20, 2020

NPR keeping its listenership as radio loses attraction

Even as its legacy platform’s audience has declined, though, NPR says it is reaching more people than ever. The dip in radio listenership — 22 percent — has coincided with a record number of people turning to NPR on virtually every other platform. More people than ever are reaching NPR through the website, apps, livestreams, and smart speakers – NiemanLab

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