November 1, 2018

Fox News advertiser boycott is working but viewship soars for Fox and NY Times

Politico -Laura Ingraham’s ratings are surging, but big advertisers are still steering clear of her show months after a series of activist-led boycotts scared off many national brands.

Ingraham, the conservative radio talker-turned-Fox News opinion host, infuriated gun-control advocates in March when she mocked Parkland, Fla., shooting survivor and activist David Hogg for being rejected by a handful of colleges. Hogg called for his supporters to boycott brands until they stopped advertising on Ingraham’s show, leading several major companies to drop out. He renewed the call in June, after Ingraham compared facilities at which immigrant children were being held to “summer camps.”

Early this year, Ingraham’s show averaged nearly 15 minutes of advertisements per hour, in line with those of her Fox News prime-time colleagues Sean Hannity and Tucker Carlson, according to an analysis for Politico by Kantar Media.

That number plummeted after the boycott campaign, and it still hasn’t recovered: Last month, “The Ingraham Angle” averaged 10 minutes and 50 seconds of ads per hour, Kantar Media found.

Independent UK  -   Donald Trump has voiced his satisfaction that Fox News’ ratings have soared, claiming it is because of their “fair” coverage of his presidency.

In the latest cable news ratings for the month of October, Fox News achieved higher ratings than MSNBC and CNN combined.

Overall for October, Fox averaged 2.8 million total viewers in prime time while MSNBC got 1.58 million and CNN 931,000, according to Nielsen Media Research.

NY Times - More than three million paid digital-only subscribers. More than four million total.

The New York Times Company announced on Thursday that it surpassed those milestones during the third quarter of 2018, when the number of its digital subscribers showed a net increase of roughly 203,000.

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