Race to the bottom

Vice Media, a company valued at $2.5 billion whose CEO once spent $300,000 on dinner, wants ViceVersa, an unsigned Los Angeles indie band whose members are struggling to pay rent, to change its name — or else. ... The letter goes on to make a series of demands: The band must immediately halt usage of the name “ViceVersa”; take down its website and social media pages; and stop the sale of band merchandise bearing the ViceVersa name. The letter also says the band must produce documentation of revenue earned since it formed in 2012.