Pew Research Center:
Half of Facebook and Twitter users get news on those sites as do 62% of reddit users. But only a minority of those on Instagram or Pinterest finds news there. At this point, Facebook reaches far more Americans than any other social media site.
78% of Facebook news users mostly see news when on Facebook for other reasons. Just 34% of Facebook news consumers “like” a news organization or individual journalist, which suggests that the news they see there is coming from friends – the same friends likely sending them posts about …everything else.
Entertainment news tops the list of topics Facebook news consumers report seeing. This is followed by ‘people and events in my community’, sports, national government and politics, crime, health and medicine, and local government and politics.
On Twitter, groups of people come together around news events they feel passionately about. But opinions expressed on Twitter often differ from broad public opinion. In the days following the shootings in Newton, Conn., in 2012, nearly two-thirds of the statements on Twitter called for stricter gun control measures while public opinion was far more evenly split.
LinkedIn news consumers stand out as being high earners and college educated while Twitter news consumers are significantly younger than news consumers on Facebook, Google Plus and LinkedIn. Facebook news consumers are more likely to be female than news consumers on YouTube, Twitter and LinkedIn.
Visitors who come to a news site through Facebook or search display have far lower engagement with that outlet than those who come to that news website directly.
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