December 3, 2014

Entropy update;: Restaurant owner charges in advance


Daily Mail, UK - New York's Per Se and Napa Valley's The French Laundry, both owned by acclaimed chef Thomas Keller, will begin using Tock, a booking system created by restaurateur Nick Kokonas that's slated to launch in early 2015.

Tock requires customers to reserve tables online and pay the full amount of the restaurant's prix fixe tasting menu - including service charges - in advance, so that the post-meal bill includes only drinks. Tickets are non-refundable.

Both of Mr Keller's famed restaurants offer extravagant eight-course tasting menus; the price of Per Se's is $310, while dinner at French Laundry costs $295.

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