Washington Post - In its annual survey, Development Counsellors International, specialists in marketing economic development and travel, found that 41 percent of movers preferred suburbs; 16 percent, small metropolitan areas; and only 13 percent leaned toward large metros. More surprising, 30 percent were seeking rural locations.
It isn’t just retirees who are seeking tranquility. Sixty-three percent of rural and small metro counties added residents between 25 and 44 years old from 2020 to 2023, more than twice the percentage of a decade before. The top counties adding to their young populations were in Texas, Montana and Georgia, and those counties were all rural or near smaller cities.
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