April 1, 2025

A third of Americans have stopped buhying eggs for breakfast

The Guardian -According to research from Clarify Capital, 34% of Americans have stopped purchasing eggs as prices for the breakfast staple are becoming less affordable. On average, these consumers say they won’t begin buying eggs again until costs come down to $5 or less for a carton.

The report compared the average price of eggs across all US states, observing a significant jump in 2018, when the average was $1.49. In 2025, that figure is sitting at about $5.18.

The study found that nearly 95% of Americans have noticed the significant rise in egg prices, with shoppers reporting their perceived average as $7 a dozen. The average American said they would stop buying eggs when prices hit $8 a dozen.

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