Portside - One in five Americans plan to turn their backs for good on companies that have shifted their policies to align with Donald Trump’s agenda, according to a new poll for the Guardian. As high-profile brands including Amazon, Target and Tesla grapple with economic boycotts, research by the Harris Poll indicated the backlash could have a lasting impact.
“Companies and consumers are playing a high-stakes game of chicken – corporations betting on convenience winning out over conviction, while consumers wield their spending power like a weapon,” said Libby Rodney, chief strategy officer at the Harris Poll.
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