August 15, 2016

Vinyl revival due to older men


According to YouGov, the much talked-about [vinyl] record resurgence is driven not by a boom in millennials who want to embrace the novelty of a physical item, but by midlife nostalgia. Those who have recently purchased a vinyl album are most likely to be aged between 45 and 54, apparently. In fact, those in the 18-24 age group are the least likely. It is not just an act of hoarding by hobbyists, either – it has emotional significance: older vinyl buyers are slightly more likely to keep their feelings to themselves (56% of vinyl buyers versus 53% of all UK adults) and enjoy being alone (69% of vinyl buyers versus 66% all UK adults).

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