Therefore the dump Trump crowd might find it useful to emphasize the Trump cons not just because of their intrinsic falseness but because if you are a real man you don't get taken in by things like this.
To those who would find such an argument sexist, I'd point out that elections about reaching people where they are, not where you want them to be. And playing the Trump macho card against him would be a good place to start.
For example, the Daily Beast reported:
Three months ago Donald Trump held a fundraiser for wounded veterans and apparently raised $6 million. But most of that money has yet to be distributed... Back in January Trump skipped an Iowa presidential debate due to a tiff with Fox News, instead holding a fundraiser for veterans charities. According to the campaign, this event raised some $6 million, to be distributed to 22 listed veterans charities.